Market Research

Market Research

NOTE: Most of the non-Web titles are available on the 3rd floor at North Harris College Library.

Business Directory
Demographics & Related Statistics
Periodical Articles
Industry Studies
Trade Associations
Mission Statements & Class Exercises

Business Directories
These titles include contact information for businesses, helpful for finding company information when searching for supplies and for finding names of competitors.

 

  • Business Houston (2001-2002) REF HF 5068 .H6 B8 1999-2000 (Index Table)
  • Dun's Regional Business Directory – REF HG 4058. H68 D86 (Index Table) – lists businesses by zip code in the greater Houston area
  • EDGAR Database -http://www.sec.gov/edgar.shtml
  • Hoover's Online - http://hoovers.com/ also Hoover's Handbook of American Business (REF HG4057 .A28617 on index table), Hoover's Handbook of Emerging Companies (REF HG4057 .A33 on index table)
  • Regional Industrial Buying Guide – REF T 12.3.T42 G852 2004
  • SearchBug CompanyFinder - http://www.searchbug.com/companyfinder/ – find nearby businesses by type of business and distance from address.
  • Standard & Poor's Corporation Records - REF HG4501 .S76635
  • Technology Houston (2001) – REF HD 9999 .B44 T4 2001 (Index Table)
  • Thomas Register of American Manufacturers – REF T 12 .T6 2000 or http://www.ThomasNet.com – helpful for finding companies that manufacture products; web version requires free registration
Demographics & Related Statistics
These materials include resources that identify community information that would help you select a location, target your marketing, or create your own statistics from surveys.
  • American Fact Finder – http://factfinder.census.gov/home/saff/main.html?_lang=en – provides profiles for states, counties, cities, congressional districts, and more from the U.S. Census Bureau
  • Bureau of Labor Statistics – http://www.bls.gov/ – collects data on prices and expenditures, employment and other topics. See also: http://www.bls.gov/cex/ (Consumer Expenditure Surveys)
  • County Business Patterns REF HC 107.T4 A184 1994
  • FREDI FOCUS Reports – provides 2001 and projected 2006 population and land area by zip codes in the North Harris Montgomery College District. Reports for ethnicity, median age, and median incomes are also available.
  • State & Metropolitan Area Data Book - REF HA 202.584 1997-98
  • Reference USA - Business Database (accessible on and off campus) Lists 12 million U.S. Businesses
  • U.S. Bureau of Labor Statistics – http://www.bls.gov – collects data on prices and expenditures, employment and other topics.See also: http://www.bls.gov/cex/ (Consumer Expenditure Surveys)
  • ZIP Code Business Patterns http://censtats.census.gov/cbpnaic/cbpnaic.shtml – provides 1998-2001 business data by zip code.
  • Zip Codes in North Houston and Montgomery County:
    • Aldine-North Loop-Greenspoint —77016, 022, 026, 028, 032, 037, 038, 039, 050, 060, 073, 076, 078, 086, 088, 091, 093, 396
    • FM 1960-Spring-Klein —77014, 066, 067, 068, 090, 373, 379, 388, 389
    • Humble-Atascocita-Northeast —77336, 337, 338, 346, 347, 357, 358, 365, 372, 390, 391, 396 
    • Northwest-Cy-Fair —77040, 041, 064, 065, 069, 070, 095, 429, 433, 447, 484
    • Tomball-Magnolia —77353, 354, 355, 362, 375
    • South Montgomery County —77380, 381, 382, 384, 385, 386
    • North Montgomery County -- 77301, 302, 303, 304, 305, 306, 327, 328, 333, 356, 378
  • Zoomerang Free Surveys - requires free registration for basic membership, but allows you to create free online surveys
Periodical Articles
(see also complete list of Business & Technology periodical databases)

On and Off-campus access:

Industry Studies
Trade Associations
Mission Statements & Class Exercises
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Houston TX 77073-3499
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